Monthly Archives: August 2011
Posted on August 16, 2011 by FMI CorporationBranding Isn't a New Logo, Brochure or Pretty Website By Cynthia Paul Branding in construction is different. It is less about creating a brochure and collateral items, and more about creating the systems, structures and processes needed to deliver the brand every day. Too often contractors think all they have to do is create a fresh logo and update their web pages and collateral elements and they have rebranded their firm. Wrong. Rebranding fails 90% of the time in our industry for good and consistent reasons.
Posted on August 2, 2011 by FMI CorporationMeasuring an Organizational Focus on Business Development By Steve Boughton Ask a typical contractor what is being measured in any given week, and you will likely hear about WIP, project schedule, labor productivity, profit gain and fade. Simply put, you will receive a long list of operational and financial metrics. What is often missing from this initial response is the set of metrics used to measure organizational business development activity. If pushed, you might come to find there is a pipeline report that is used to keep a close eye on near term projects and the BD resource pursuing the lead. This is likely where the conversation ends. The reality is too few contractors make measurement and metrics a part of the broader “get work” conversation.
This post was posted in Consulting and was tagged with FMI blog, construction industry blog, A/E/C blog, FMI Corporation, Business development, business development metrics, client development, business development scorecard