Monthly Archives: January 2012
Posted on January 24, 2012 by EditorHow Is Your Company Using Social Media? By Ryan Howsam What is social media? It is a collection of online media, such as Facebook, LinkedIn, YouTube and Twitter, that allows people to engage and network with one another through talking, sharing and collaborating. With the vast majority of business people accessing the Internet every day, you cannot afford to ignore the opportunity social media provides. The objective of any marketing effort is to improve the bottom line. In the past, media such as a newspaper or television report was a one-way street marketing effort; today social media is a two-way interactive dialogue. The value of social media to the construction industry is simple – to inform, communicate and engage with people to create long-term and loyal relationships with today’s clients and tomorrow’s potential customers. You engage your audience when you convey to them something of value. The selling of your services will come later when your audience sees a need for your expertise. In order to leverage this value, social media must be a part of your marketing strategy and talent recruitment. Every time customers and potential employees in your market conduct a Google search relevant to your industry, you must have a presence they can engage with, or you risk losing them to competitors who do.
This post was posted in Consulting and was tagged with FMI blog, construction industry blog, A/E/C blog, Social Media in the Construction Industry, Social media as marketing strategy, social media, client engagement through social media
Posted on January 4, 2012 by EditorUnfair Advantage by Mike Clancy Contractors need every trick in the book to find and win the work they need to keep their company productively employed. Many contractors find themselves needing to bid significantly more work to get less work than was typically the case, while their estimating departments are smaller than ever. It simply is not a recipe for success. Half of the estimating department’s time and effort is simply wasted. It is working hard but does not have the systems, information and support needed to be positioned to win projects. We accept that low hit rates are an everyday reality of the marketplace. Nothing could be further from the truth. There is no honor in being second on a bid. It may feel better than being No. 7 out of 8, but you have still invested significant time and effort in a wasted effort to win work.