Market Research

As the construction industry becomes increasingly competitive, market intelligence becomes an important tool for manufacturers of construction products and equipment. A more complete understanding of the market, market trends, customer perceptions, buying practices, competitor profiles and other market influencers will enhance sales and marketing effectiveness.

For more than 55 years, FMI has provided consulting, research and investment banking services specialized for the construction industry and related markets. Manufacturers benefit from FMI's industry perspective and its unique understanding of the distribution channel and ability to access market information.

FMI's industry experience and proprietary construction volume and contractor databases are a valuable resource to suppliers serving the building industry. Strategic market research performed by FMI provides guidance and insight in targeting specific markets, implementing marketing and sales plans, and making fact-based decisions.

FMI's market research includes both secondary and primary research designed to meet the client's specific needs. A combination of these is normally used to provide the most accurate assessment in a timely, efficient and concise basis for the client.

Typical project work performed for industry suppliers includes:

• Customer-Buying Practices
• Competitive Analyses
• Market-Size Modeling
• Market Forecasts and Trends
• Channel-Performance Analyses
• Customer-Perception Surveys
• Sales-Performance Evaluations

For more information, contact John Hughes at 919.785.9224.