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Digital Marketing Manager
As the digital marketing manager for FMI, Jane is focused on aligning FMI’s digital marketing efforts to drive lead generation and optimizing ongoing initiatives to ensure measurable success. She is responsible for the design and execution of email campaigns, leading content marketing efforts, website optimization and SEO, social media and managing FMI’s marketing automation platform.
Prior to joining FMI, Jane was director of marketing at a small B2B software company, specializing in driving new growth strategies, improving online presence and implementing marketing automation initiatives. She also was marketing analyst at a large, global manufacturing firm, where she focused on voice-of-customer research and go-to-market strategies for a multichannel environment.
Jane is a strategic digital marketer with experience building and implementing strategies that delight and attract prospects and drive top-line growth. She earned her Bachelor of Science in consumer and retail marketing from the University of North Carolina at Greensboro.