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As a marketing manager with FMI, Kristi focuses on new and emerging markets and practices. Her primary objective is to ensure FMI is highly engaged with organizations and groups that influence engineering and construction, infrastructure and the built environment.
She is responsible for growing relationships and partnerships with trade associations and industry partners with the intent of maximizing the impact of the relationships. Kristi works to ensure FMI’s industry-focused, thought-leadership content reaches the market. In addition to growing efforts with associations, she also leads the development of strategic marketing initiatives for new markets.
Kristi brings her experience working across a variety of industries, from higher education to marketing agencies, where she leveraged her skills in strategy and digital marketing and led special projects to bring impactful change to the organizations and clients she’s worked with.
Kristi attended James Madison University in Virginia and received her bachelor’s of business administration in marketing.