2020 Building Products Market Update: 2nd Edition

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in this report
Downright Dangerous Decisions: Developing Strategy Amid Uncertainty
The velocity of change over the past few weeks has ushered in a sense of uncertainty about the future that few have experienced in their lifetimes. This sense of uncertainty can often introduce dangerous tendencies in decision-making, which at its worst can lead to disastrous outcomes. Therefore, it is important to guard against this by reminding oneself that although things are uncertain, they are not unknowable.
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