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Cynthia is FMI’s practice leader for market strategy and business development. Her focus is working with industry firms to capture market slices and grow profitably. From out-positioning the competition to helping win key customers and projects, she focuses on leveraging the firm’s unique capabilities to generate real-time results. The process unleashes market, customer and competitive insights needed to achieve the organization’s strategic vision for the future.
Cynthia’s experience in the industry has resulted in a unique approach to operationalizing plans that ensures that the targeted results are achieved. Frequently working on creating a compelling future vision, improving the customer journey, driving culture, developing talent and driving consistent operating performance, the results generated are measured in improved bottom-line performance and share value.
Cynthia is a highly rated speaker. Her knowledge of the industry and presentation style make her a sought-after speaker throughout North America and internationally.
Cynthia holds a bachelor’s in business administration, with a minor in economics, from Fort Lewis College. She earned her Master of Business Administration in finance and marketing from the University of Denver.